About Us
Honesty, Integrity, Hard Work ,Moral and Social Responsibility, Togetherness,Vitality
Transforming Lives through Education
Introduction
Getting our brand right, matters. Our brand is valuable. It sits at the core of everything we do. It is our way of work and how clients experience our services. For us to be a successful brand, we must deliver its fundamentals throughout everything we do — from how we greet our customers to how we train our newbies. We are building ASB Group to be a valuable and outstanding brand with its own identity and uniqueness.
The brand identity will help us communicate in a distinctive way, bringing our vision, mission, and values to life. we are equally dedicated to presenting a consistent identity that embodies RASB Group’s values, passion, excellence, and reputation. Our company has grown from a single-vision venture into a dynamic, multi-sector organisation, serving diverse markets with integrity, innovation, and impact. We are more than just a business — we are a platform for growth, a hub for solutions, and a trusted partner in every industry we touch. Whether you are a new member of the Leticia team, a partner, or one of our amazing collaborators, thank you for helping us achieve our goals and pursue our mission. Welcome to the RASB Group family.
Intent of This Guide
The RASB GROUP brand guide will provide a set of principles that will help visually project RAED ASADEL GROUP’s brand identity in a distinctive and consistent manner across the company and its subsidiaries. Our intent with this guide is not to restrict creativity and innovation. What we strive for is a coordinated, consistent, and effective brand presence.
These visual identity and verbal identity principles and guidelines must be closely adhered to, in order to manage and maintain a strong and consistent brand identity.
Transforming Lives through Education
About Raed Asadel Group
Raed Asadel Group, a wholly -owned Bumiputera company. It is a dynamic and diversified conglomerate, driven by a clear mission — to lead with integrity, innovate with purpose, and grow with sustainability. Since our inception, we have evolved into a powerhouse across multiple industries, including trading, fashion and beauty, film production, mental health & well-being, education ,training and consulting. What sets us apart is not just the breadth of our portfolio — it’s our commitment to excellence in every endeavour. Across regions and sectors, Raed Asadel Group is known for delivering value building trust, inspiring growth
we are more than a business — we are a movement for meaningful change. As a proud social enterprise, we operate at the intersection of purpose and profit, blending entrepreneurial innovation with deep-rooted social responsibility.
Our model is simple yet powerful: Every step we take in business is designed to empower lives, uplift communities, and nurture sustainable futures. We reinvest our profits to create opportunities, build capacities, and support initiatives that truly matter. RASB Group is about building value that is not simply lasting, but worth lasting.
Transforming Lives through Education
Core Value
Hard Work
Hard Work
Moral & Social Responsibility
Togetherness
Hard Work
Our Strengths
✅Multi-industry expertise
✅ Global business network
✅ Proven project delivery
✅ Agile & future-ready solutions
✅ Strong governance and risk management
Vision
To be a global leader in diversified industries, known for empowering economies, transforming communities, and setting new benchmarks of excellence.
Mision
To be a global leader in diversified industries, known for empowering economies, transforming communities, and setting new benchmarks of excellence.
